The two schools of circularity are diametrically opposed.
We reject the approach which keeps petroleum derivatives and microplastics in the circle. The very recycling of polymers causes their degradation and breakdown.
Turning rPET into a fleece is literally a recipe for pollution - microfibre shedding during the life of the garment, followed by centuries of leaching into landfill.
How on earth is that pro-planet? It’s incredibly detrimental to biodiversity.
We can have high performance textiles, transport, equipment and packaging - but we need to reconfigure everything ab initio.
We can rely on silviculture (forestry), agriculture and plant-based aquaculture to provide everything that we need.
The amount of sugar beet waste in the UK alone would provide enough raw material for all our flexible packaging needs.
One extra cycle before landfill or environment is not the same as circling round and around - it’s not *absolute.
Each challenge in the world of fashion requires a different set of minds: we would love you to join our expert network, whether you have an app, a service or a materials solutions which can deliver absolute circularity in Fashion.